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What exactly is the Alexa Ranking?
Your site's Alexa rank indicates its popularity relative to all other active websites. You may compare your site's rank to others in your field, but it doesn't. Most tiny firms' websites have high Alexa Ranks, indicating little popularity. Your Alexa Rank compares your website to over 1.7 billion websites on the internet! As your firm expands and you get more visitors, your Alexa rank will rise.
How do Alexa and Google PageRank differ?
Alexa Rate and Google PageRank are sometimes confused, but they rank distinct characteristics of websites. Google PageRank assesses a website's authority—its usefulness—while Alexa ranks websites based on traffic and engagement. Google ranks websites depending on SEO keywords, content quality, backlinks, and other factors. Alexa measures popularity based on traffic and interaction rather than SEO.
Alexa Data Collection
In the early days of Alexa, the Alexa Toolbar collected browsing and interaction statistics while internet surfing. This technique had various drawbacks, such as the fact that it could only collect data on sites popular among internet users who used the toolbar. Tech-savvy and website popularity ranking enthusiasts dominated this group.
Alexa recognized this issue and upgraded data gathering methods to create a more reliable ranking system that included all internet users, not only toolbar users. Today, Alexa gets information from more than 25,000 browser plug-in extensions, third-party data providers, and website owners who put JavaScript on their sites.
Improve your Alexa ranking
SEO, advertising, and other methods can boost your Alexa Rank by boosting site traffic. Make sure visitors enjoy their time on your site. Mobile SEO, engaging content, and other audience-focused site changes make a major impact.
You may also learn a lot from higher-ranking websites. The competitor's website may be older and have had more time to acquire a following, but it may also have better design, content, or user experience. Learn from your rival to enhance your website. Alexa's Audience Overlap Tool will help you find rivals and industry discussion groups that share your keywords and audience. Alexa also offers commercial solutions to assist you in improving your website strategy.
